Georgian Partners WordPress Website
It was a pleasure to work with a team that communicates so well, does what they say they will do, and is truly world class both in terms of design and implementation skills.
Background & Problem
In search of a website befitting tech investment leaders.
Georgian Partners is an investment firm founded by software entrepreneurs. With a combination of experienced technology practitioners and Ph.D.’s, they leverage their expertise in deep learning, software engineering, natural language processing, and privacy to help portfolio companies take advantage of tech trends. On top of that, they explore the intersection of technology and business through The Impact Podcast. So, what could a bunch of leaders in the tech field need from us? A killer marketing website that fit their vision.
When software is a part of your DNA and you’re leading the charge in tech investment, your website needs to looks the part.
When software is a part of your DNA and you’re leading the charge in tech investment, your website needs to looks the part. Looks are just the start though. Functionality and performance can’t lag behind form — even in a marketing website. Georgian Partners needed a website befitting a team which leads major software and technology companies to massive success.
Solution (and What Makes It Cool)
Rounds of revision to accurately reflect their brand image.
Every step of the way, we strove to faithfully represent the Georgian Partners brand by following our Design before Development process. This was their image, and they have every right to be particular about representing themselves properly to their portfolio companies and future investments.
Every step of the way, we strove to faithfully represent the Georgian Partners brand by following our Design before Development process.
However, they are also a team which values evolved interactions, open communication, and honest feedback. Together, with zero ego from all sides, we went through round after round of revision and tweaks to get it just right.
We were more than willing to put in the extra effort for such an inspiring client. Georgian Partners is the real deal — investors with an amazing portfolio of successfully-backed companies like Shopify, FreshBooks, and 41stParameter. At their core, they help entrepreneurs and start-ups thrive, which speaks to our own mission. The companies they help build go on to help people in other ways: reducing workplace accidents, increasing software security, and keeping patients out of the hospital. Their expertise drives an extensive podcast lineup that delves into AI, machine learning, and other topics which fascinate us. And, at the end of the day, they’re just the kind of people we love to be associated with: they're software entrepreneurs at heart.
Technical Specs (If You’re Into that Sort of Thing)
- Fully custom website built on WordPress and the BeaverBuilder framework providing true what-you-see-is-what-you-get (WYSIWYG) editing via a real-time visual page editor
- Custom UX/UI design and mobile responsiveness
- Deployment and hosting:
- Uptime monitoring (99.9% uptime SLA)
- Automated security updates
- Application level firewall for protection and mitigation from brute force and DDOS attacks
- Automated page caching and file compression for ultra-fast load times
- Daily backups of files and databases
- Unlimited warranty plan
The Results
UX/UI design success.
Today, through our collaboration, visitors to the Georgian Partners website can enjoy:
-
A Vibrant Community
A place for software entrepreneurs to soak up information on the latest tech trends. -
Technical Discovery
Complete access to over 75 episodes of The Impact Podcast which covers the intersection between business and technology. -
An Engaging Experience
A beautifully crafted web browsing experience befitting the Georgian Partners brand.
At the end of the project, Ben Wilde, Vice President, Business Development and Marketing at Georgian Partners, praised "every aspect of the new website including brand, visual design, user experience, and technical functionality." Sounds like the perfect blend of UX and UI design.
